Tweet, Tweet, Tweet. Do you recognize this? Definitely not the chirping of birds but it is a massive communicating conversation on the interacting social networking site called Twitter. Twitter could be called as the exact match and rival of Facebook with much more exposure for the niche market. It is a free online interface which can be very beneficial for your company as it does not only give a chance to interact with current customers but increases the chances of finding the potential customers.
This interface though places a limit of 140 characters within the messages you send out but many twitter applications have been developed which allow long hyperlinks to be reduced and posted within the character limit. All the followers you are going to have on Twitter will be able to read all your tweets so it's beneficial in the terms that much of your promoting material would be easily accessible to these followers.
Twitter could be useful for the online business in the following ways:
1) By using twitter, you could develop a high level of traffic to your site as it has the option to share the links and you can easily give links to your products within your tweets.
2) because the use of twitter at times takes a lot of time and effort, if your business is doing fairly well financially it may be a good idea to hire a social media expert or virtual assistant to do this for you. They can set up scheduled messages to go out every hour. Using the RT feature that means "retweet" lets you allows you to send someone else's tweets to your followers thus providing them with information you thought is valuable to them.
3) The search function of the Twitter lets you find potential customers for your products and services. You could easily follow any twitter profile if you think they are talking about something that is relevant to your business.
4) With twitter is relatively easy to obtain feedback from customers on any change you make in your product or service, your website or other profiles. Many large companies such as Dell Computer and many of the top airlines use twitter specifically for customer service relations.
5) There is an option of "twitter widget" which could directly link your followers to you through your website; that makes the communication with people in a more personal way.
Having understood how to use twitter, it could be very beneficial for your business. As an Internet marketer twitter should be among one of the top marketing methods within your marketing mix to attract new traffic to your website and sales pages along with developing a relationship with your current customers.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free ebook 27 Habits of Internet Marketing Super Stars
For more information on this topic and author go to http://www.DrDaveHaleOnline.com
Dr. Dave Hale, The Internet Marketing Professor, specializes in the integration of Web 2.0 strategies into business marketing systems of all sizes.
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