Tweet, Tweet, Tweet. Do you recognize this? Definitely not the chirping of birds but it is a massive communicating conversation on the interacting social networking site called Twitter. Twitter could be called as the exact match and rival of Facebook with much more exposure for the niche market. It is a free online interface which can be very beneficial for your company as it does not only give a chance to interact with current customers but increases the chances of finding the potential customers.
This interface though places a limit of 140 characters within the messages you send out but many twitter applications have been developed which allow long hyperlinks to be reduced and posted within the character limit. All the followers you are going to have on Twitter will be able to read all your tweets so it's beneficial in the terms that much of your promoting material would be easily accessible to these followers.
Twitter could be useful for the online business in the following ways:
1) By using twitter, you could develop a high level of traffic to your site as it has the option to share the links and you can easily give links to your products within your tweets.
2) because the use of twitter at times takes a lot of time and effort, if your business is doing fairly well financially it may be a good idea to hire a social media expert or virtual assistant to do this for you. They can set up scheduled messages to go out every hour. Using the RT feature that means "retweet" lets you allows you to send someone else's tweets to your followers thus providing them with information you thought is valuable to them.
3) The search function of the Twitter lets you find potential customers for your products and services. You could easily follow any twitter profile if you think they are talking about something that is relevant to your business.
4) With twitter is relatively easy to obtain feedback from customers on any change you make in your product or service, your website or other profiles. Many large companies such as Dell Computer and many of the top airlines use twitter specifically for customer service relations.
5) There is an option of "twitter widget" which could directly link your followers to you through your website; that makes the communication with people in a more personal way.
Having understood how to use twitter, it could be very beneficial for your business. As an Internet marketer twitter should be among one of the top marketing methods within your marketing mix to attract new traffic to your website and sales pages along with developing a relationship with your current customers.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
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Twitter is constantly becoming an increasingly popular way to communicate and stay connected. It is totally free to use. Messages sent through Twitter, commonly referred to as "tweets", are always 140 characters or less. You can send them from your cell phone as an SMS or through the online service. Other users who are following you will receive all the tweets you make. Encapsulating your ideas into 140 characters is an art known as microblogging, and it is not always easy at first. You cannot cheat by using several consecutive tweets to form a longer message either.
Using Twitter as a business marketing tool can be very beneficial, but care must be taken to not send too many tweets to customers and potential clients because they can become too spam-like. The key to success is making short tweets that are interesting, grab the reader's attention, and lead them to visit your website. Boring tweets will be ignored, so make sure that your messages are packed with useful information.
Twitter widgets and links make excellent additions to your company's website. These links let your potential clients follow you on Twitter easily. That will let you stay in touch with them and continue marketing your products and services to them directly. Placing a widget on your site lets people know that your company uses Twitter actively and will help generate buzz about your business.
Marketing your B2B business with Twitter is a smart choice. Sending advertising teasers and special announcements as tweets is a great way to stay in contact with potential leads and existing customers. Remember that the goal of Twitter is to get people to your website where they can purchase your products and services.
Ray Perry is an Internet marketing executive with more than 25 years of experience. He is the Chief Marketing Officer at MarketBlazer, a small business marketing company and authorized Duct Tape Marketing coach. You can get more information about Twitter at http://www.MarketBlazer.com.
Following up from the last set of Social Media Marketing webinars where we covered the basics of Twitter and other Social Media tools and sites, I have been getting questions about using Twitter for business purposes. In response to those questions, I wanted to write out a short list of Twitter for Business best practices and some of the most popular tools that make these practices possible. This list of tools, techniques, and what is possible is changing and expanding almost daily with the explosion of Twitter usage and discussions of Twitter merging with some other site/partner. Thus I expect to stay current on using Twitter for business purposes we will need to repost more on this topic from time to time.
o Be Real (don't hide) - It is important that you completely fill in the registration and profile information when signing up on Twitter. If you set up your Twitter Id as a business name it is less real than using a personal name. If you still want the business name in there, you could possibly add the company after the persons name (like Dell computer has been known to do with names like "PatrickAtDell"). In the profile section, post your website. I wouldn't recommend a short URL here if you can avoid it since this is your brand and the full link helps in your SEO rankings. Also in the profile section you enter in relevant search terms in your profile description.
With the profile bio limited to 160 characters, you want to get the relevant keywords included. By doing so you don't have much space to talk about the business specifically. However you can also squeeze in more content about your business including other websites, urls, logos, or content by uploading a custom Twitter background. Be aware though that the search engines and tools people are using to find you will not pick up words or content located in the background image. That's why the keywords have to be in your description.
Finally and possibly most important is that you need to upload a picture. People want to see who they are communicating with, even if you are representing a company. If Twitters don't think you are real, they are less likely to be interested in following you and learning more about your business (we are Twittering for Business here remember). If you try to hide with no picture, just a logo, an incomplete profile or no description, the cynical side of social media marketing will take over, people will assume the worst and they won't follow you.
o Participate (be Relevant, contribute, share, respond) - For a business or business person to be relevant in the Twitter conversation going on, they need to participate. Ask questions and elicit responses. Respond to other user's questions. Tweet not only your own relevant contributions but retweet (RT) other Tweets that you find valuable. Promote and/or attribute others where there's a reason to do so. You can build a following faster if you appear trust worthy (easiest way to do that is by actually being trustworthy), know your subject matter and don't look like you are just out the get them to buy something.
The graders and ranking sites look at both your following as well as your activity. There's a number of search tools that will help you here to see who is talking about what and who is specifically responding to you (for example with @replies). These tools can help you determine where you might want to jump into a conversation and build that relevance. This is important in being noticed by searches from other users. You build following with contribution, relevance, and responsiveness.
The number of keywords in your tweet cloud is also important. Are you an active Tweeter? If so, what are you tweeting about? Are you relatively consistent in what you discuss? There's a big difference between using Twitter like text messaging and blogging each trip to the grocery store and using Twitter for business with a targeted, specific approach to your online identity and the topics you take on. Again, the grading web sites will pick up on this targeted approach and quickly move you to "elite" status in your chosen keywords if you Tweet with some forethought.
o Automate (where possible) - Reduce the time it takes you to research what is happening in the Twitterdom, speed up your own Tweeting, get yourself followed automatically, and build ranking faster and easier. There are several automation type tools available to help build your Twitter for business presence without having to hire a back room full of people:
--TweetBeep -Set up alerts for various keywords, people, different attitudes, and links. --Summize (Twitter Search) - Search for your keywords, click a button and you have a custom RSS feed that you can read via your favorite feed reader, or put on your Google or Yahoo home page. A synopsis available on what's happening. --Tweetlater - one of the more versatile tools related to Twitter. A quick list of services include; emailing a digest of Tweets (like TweetBeep), Pre-scheduling tweets to keep your tweet stream flowing, pre-saving Tweets or common snippets of tweets for faster Tweeting, Automating direct messages to people that follow you, and managing multiple Twitter Ids at the same time. --Twitscoop - extends what Twitter Search can do with both real-time searches of specific keywords as well as what the overall Twitterdom is talking about using (the Tweet Cloud). It also shows you the hot trends in the cloud. --Twellow - This is another research tool that extends Twitter for business use, Twellow searches people's profiles or what they are Tweeting about under specific, predefined categories, or a general search. Twellow will also show you geographically where people are Tweeting from in the US and Canada. --Remember the Milk (RTM) - A real unique and cutting edge use of Twitter. RTM is a Task management service (set up reminders, tasks, things to do, etc.) for an individual or a small team or business. You can interact with Remember the Milk through Twitter. You simply follow the Twitter ID @rtm and then send it commands like retrieving your current tasks, adding new tasks, setting up automated reminders, even sending tasks to other Twitter users. This is a great adaptation of Twitter for business use.
o Re-purpose existing content- With taking care of customers, blogging, keeping up profiles on numerous social media sites, all while running a business, maintaining your online presence can quickly become overwhelming. Use tools like Twitterfeed to automatically Tweet content from an RSS feeds of your other blogs or sites, and Alterthingy, another tool that helps you aggregate and repost your content across the multiple sites, and profiles you need to maintain.
In addition, several blogs (Wordpress for example) are building Twitter widgets to be able to display your tweets (and others) on your blog, thus keeping the blog actively changing and a target for better search engine ranking and more active visits.
There are any number of other ways you can use Twitter for Business and this note really only scratches the surface of what is possible. As the popularity of Twitter grows so will the unique and inventive ways of using this innovative tool.
About Urvi Mehta:
Urvi Mehta is a passionate Social Media Evangelist who thrives on teaching and consulting business owners and organizations on how to use Web 2.0 and social media tools and social networks like Facebook, Twitter and LinkedIn to help create buzz and influence their branding online.
She is the co-founder of PR Easy (http://www.PREasy.com), a full service online marketing company which serves clients around the world. Urvi teaches her clients how to utilize social networking sites, such as, Facebook, Twitter and LinkedIn to establish themselves as authorities in their industry, acquire more clients and ultimately increase profit.
Urvi holds a Masters degree in Public Health from the University of Illinois in Chicago and is considered by her peers as someone who "holds nothing back and gives real meat." She has recently started a blog, http://www.UrviMehta.com where she discusses Social Media Strategies.
